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ALT for damerne

Alt for damerne
Mediakit

ALT for damerne - Denmark's largest women's magazine

Every week, ALT for damerne brings powerful interviews with famous women and articles that give you a new perspective on your world.

With ALT for damerne, you get handpicked fashion, the most delicious recipes, as well as tips and trends within home, health and beauty.

The magazine reaches 163,000 readers every week.

Audience

Readership

163.000

Index Danmark / Gallup H2024

Instagram

110.100

april 25

Facebook

111.200

april 25

ALT for damernes kvindeløb: Contact Tine Staunsager

Target Group
SoMe prices
Prices and Formats
Publication dates

Gender

Gender%
Men22
Women78

Demographics

Demographics%
35 - 59 years old38
Higher education53
Household income (600.000 DKK or more)42
Owned/co-operative accomodation78
Source: Index Danmark/Gallup Marketing H2024

Interest

Interest%
Fashion ( very/quite interested )46
Skin care ( very/quite interested )41
Interior design ( very/quite interested )53
Culture/books/film/music ( very/quite interested )52
Cooking ( very/quite interested )62
Nutrition - healthy/unhealthy ( very/quite interested )69
Kitchen ( very/quite interested )42
Travels ( very/quite interested )58
Try new recipes (monthly)62
Good design means a lot (interested)74
Source: Index Danmark/Gallup Marketing H2024

Opinions

Opinions%
Good design is important to me (Interestet)74
I'm willing to spend a little extra for a well-known brand (Interestet)64
I prefer to buy organic food if I can get it (Interestet)69
I always buy environmentally friendly products if I can (Interestet)69
I am willing to pay extra for quality products (Interestet)85
Source: Index Danmark/Gallup Marketing H2024

SoMe

AudienceIn feed post/ReelDark post* Story
160.000 >19.800 DKK10.800 DKK9.900 DKK
140.000 >17.600 DKK9.600 DKK8.800 DKK
120.000 >15.400 DKK8.400 DKK7.700 DKK
100.000 >13.200 DKK7.200 DKK6.600 DKK
80.000 >11.000 DKK6.000 DKK5.500 DKK
60.000 >9.500 DKK5.400 DKK4.750 DKK
60.000 <8.800 DKK4.800 DK4.400 DKK
*Excl. boost budget

SoMe formats: 

  • Image ad: 1200 x 628 px
  • Carousel ad: 1080 x 1080 px
  • Highlighted ad: 1200 x 717 px
  • Instagram feed: 1080 x 1350 px
  • Instagram stories: 1080 x 1920 px

- All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

- We do not offer agency compensation for production and SoMe boosts.

Prices and Formats

FormatPrice DKKDimension mm
Full page71.500208 x 278
Double page114.400416 x 278
Backcover82.200208 x 278
Advertorial Double page137.300416 x 278
Advertorial Full page 85.800208 x 278
Half page horizontal48.600208 x 139
Half page vertical48.600102 x 278
Gatefold (4 pages)160.900

Publication dates

Issue Name;.;;NoPublication DateMaterial Deadline
ALT for damerne1Thu 02/01/2025Mon 02/12/2024
ALT for damerne2Thu 09/01/2025Mon 09/12/2024
ALT for damerne3Thu 16/01/2025Fri 13/12/2024
ALT for damerne4Thu 23/01/2025Mon 30/12/2024
ALT for damerne5Thu 30/01/2025Mon 06/01/2025
ALT for damerne6Thu 06/02/2025Mon 13/01/2025
ALT for damerne7Thu 13/02/2025Mon 20/01/2025
ALT for damerne8Thu 20/02/2025Mon 27/01/2025
ALT for damerne9Thu 27/02/2025Mon 03/02/2025
ALT for damerne10Thu 06/03/2025Mon 10/02/2025
ALT for damerne11Thu 13/03/2025Mon 17/02/2025
ALT for damerne12Thu 20/03/2025Mon 24/02/2025
ALT for damerne13Thu 27/03/2025Mon 03/03/2025
ALT for damerne14Thu 03/04/2025Mon 10/03/2025
ALT for damerne15Thu 10/04/2025Mon 17/03/2025
ALT for damerne16Thu 15/04/2025Fri 21/03/2025
ALT for damerne17Thu 24/04/2025Fri 28/03/2025
ALT for damerne18Thu 01/05/2025Fri 04/04/2025
ALT for damerne19Tue 08/05/2025Fri 11/04/2025
ALT for damerne20Thu 15/05/2025Fri 18/04/2025
ALT for damerne + Beauty 121Thu 22/05/2025Mon 28/04/2025
ALT for damerne22Thu 27/05/2025Fri 02/05/2025
ALT for damerne23Tue 03/06/2025Fri 09/05/2025
ALT for damerne24Thu 12/06/2025Fri 16/05/2025
ALT for damerne25Thu 19/06/2025Fri 23/05/2025
ALT for damerne26Thu 26/06/2025Mon 02/06/2025
ALT for damerne27Thu 03/07/2025Mon 09/06/2025
ALT for damerne28Thu 10/07/2025Mon 16/06/2025
ALT for damerne29Thu 17/07/2025Mon 23/06/2025
ALT for damerne30Thu 24/07/2025Mon 30/06/2025
ALT for damerne31Thu 31/07/2025Mon 07/07/2025
ALT for damerne32Thu 07/08/2025Mon 14/07/2025
ALT for damerne33Thu 14/08/2025Mon 21/07/2025
ALT for damerne34Thu 21/08/2025Mon 28/07/2025
ALT for damerne35Thu 28/08/2025Mon 04/08/2025
ALT for damerne36Thu 04/09/2025Mon 11/08/2025
ALT for damerne37Thu 11/09/2025Mon 18/08/2025
ALT for damerne38Thu 18/09/2025Mon 25/08/2025
ALT for damerne39Thu 25/09/2025Mon 01/09/2025
ALT for damerne40Thu 02/10/2025Mon 08/09/2025
ALT for damerne41Thu 09/10/2025Mon 15/09/2025
ALT for damerne42Thu 16/10/2025Mon 22/09/2025
ALT for damerne + Beauty 243Thu 23/10/2025Mon 29/09/2025
ALT for damerne44Thu 30/10/2025Mon 06/10/2025
ALT for damerne45Thu 06/11/2025Mon 13/10/2025
ALT for damerne46Thu 13/11/2025Mon 20/10/2025
ALT for damerne47Thu 20/11/2025Mon 27/10/2025
ALT for damerne48Thu 27/11/2025Mon 03/11/2025
ALT for damerne49Thu 04/12/2025Mon 10/11/2025
ALT for damerne50Thu 11/12/2025Mon 17/11/2025
ALT for damerne51Thu 18/12/2025Mon 24/11/2025
ALT for damerne52Mon 22/12/2025Wed 26/11/2025
ALT for damerne1 2026Mon 29/12/2025Mon 01/12/2025
© 2025 Egmont.