Alt.dk
Alt.dk
Danes' favorite lifestyle and entertainment site
Alt.dk is the site that brings together content from nine of Egmont's popular titles, Eurowoman, ALT for damerne, FIT LIVING, Vores Børn, Hendes Verden, Hjemmet, RUM, Boligliv and Her og Nu.
Users come to alt.dk for everything from being inspired for their next fashion purchase, finding a recipe, reading strong women's stories or getting the latest gossip, and this makes alt.dk one of the 10 most visited sites in Denmark. Alt.dk is connected to all of these titles' social media and has 9 million visits every month.
Audience pr month
Real Users
1.594.240
Source: Dansk Online Index - Gemius. april 25
Visits
8.140.936
Source: Dansk Online Index - Gemius. april 25
Pageviews
11.123.528
Source: Dansk Online Index - Gemius. april 25
Gender
| % | |
|---|---|
| Woman | 67 |
| Men | 33 |
Age
| % | |
|---|---|
| 15-24 | 9 |
| 25-34 | 13,4 |
| 35-44 | 16,2 |
| 45-54 | 22,4 |
| 55+64 | 18,9 |
| 65+ | 20,1 |
Interests
| Female Users | All Users | |
|---|---|---|
| Higher education | 64% | 60% |
| Interested in news (domestic) | 82% | 82% |
| Follows culture (books/films/music) | 47% | 40% |
| Health | 44% | 35% |
| Cooking | 42% | 36% |
| Travels | 49% | 44% |
| Climate and environment | 41% | 39% |
Prices and Formats
| Formats | CPM | |||
|---|---|---|---|---|
| Topscroll | 120 | |||
| Skin, Wallpaper | 100 | |||
| Midscroll, Interscroll | 110 | |||
| Instream, Preroll | 80 | |||
| Outstream, Inread | 70 | |||
| Standard Display | 50 | |||
| Advertorial | From 14.000 DKK | |||
| *High impact / Rich media formats | Additional fee may occur | |||
| *Targeting | Additional fee may occur |
1. Complete content excluding traffic driver
Our advertorial product where the customer submits a complete text in Danish with links and images/video.
Advertorial is posted on Alt.dk or Euroman.dk.
Price: 16.000 DKK
2a (Alt.dk). Complete content including traffic driver and boost
Our advertorial product where the customer submits a complete text in Danish with links and images/video.
Advertorial is posted on Alt.dk.
Advertorial is posted on Facebook.
Advertorial is boosted for 5.000 DKK across the Meta universe.
Price: 24.500 DKK
2b (Euroman.dk). Complete content including traffic driver and boost
Our advertorial product where the customer submits a complete text in Danish with links and images/video.
The text is read through and corrected by the Euroman editorial staff, to ensure that it fits as best as possible into Euromans flow and DNA. (The customer approves the finished advertorial).
Advertorial is posted on euroman.dk.
Advertorial is posted on Facebook.
Advertorial is boosted for 5.000 DKK across the Meta universe.
Price: 26.500 DKK.
3. Content composed by Story House Egmont, includes traffic driver and boost
Story House Egmont composes text based on a comprehensive brief in Danish. Customer provides links and complete images/video.
Advertorial is posted on Alt.dk or Euroman.dk
Advertorial is posted on Facebook.
Advertorial is boosted for 5.000 DKK across the Meta universe.
Price: 31.500 DKK
4. Full package
Story House Egmont takes responsibility for the whole process, producing all content in close dialogue with the customer.
Solutions are priced individually.*All advertorials will be posted as a longread article format, in an exclusive environment without display or video ad´s to secure full attention on the article.
**All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start.
*** All links are marked, in accordance with Google’s guidelines, as sponsored or nofollow.
**** We do not offer agency compensation for production, handling, postage, SoMe boost budget or other external costs.
Traffic drivers
- Rotation for 4 weeks on the niche that fits the article on Alt.dk or Euroman.dk.
- 1 x post on Facebook.
Add-ons
- Total ownership of all banner displays in 1st month (desktop and mobile) in connection with advertorial = 5.000dkk
- Additional Meta post = 5.000dkk
- Extra Facebook boost. Price quoted upon enquiry.
- Instagram re-targeting option. Price quoted upon enquiry.
- Banner or video displays as traffic drivers. Price based on CPM.
- Instagram story with swipe as extra traffic driver. Price quoted upon enquiry.
- Period extension by 3 months = 6.000dkk
- Implementation of Meta pixel on advertorial = 5.000dkk
Benchmark for advertorials and Meta post for a 5.000 DKK boost budget
Meta post
Estimated link clicks: 1.700 - 4.500
Estimated reach: 70.000
Estimated impressions: 125.000
Average CPC: 0,8 - 3 DKK per result.
Average frequency: 1,8 – 3
- Link clicks* = Can be defined as an action that leads the user away from Facebook, such as clicks on URL links.
- CPC/price per result = The average price for what it costs to get a single person to perform a desired action with the post. Such actions could include an interaction with a post (liking, commenting, sharing, etc.) or a page display on an advertorial.
- Reach = Number of unique persons who have been exposed to a specific Facebook post.
- Impression = Total number of exposures to a specific Facebook post. Impressions are always higher or equal reach, as the same person can be exposed to the post more than once.
- Frequency = The average number of times each person has seen your ad.
Advertorial
Estimated page views: 2.000 - 6.000 page views
Average reading time: 00:15 – 01:30
